Brand strategist and copywriter based in Eugene, Oregon. Currently perfecting my work and getting weirder at the University of Oregon.
Who am I?
Mason Cerutti brings together a genuine passion for storytelling with a sharp eye for fixing problems, qualities that make him a natural fit for the advertising field.
He as had over 5 years of experience in customer service positions in which he has developed the ability to read between the lines of what people say they want versus what they actually need in order to thrive in those enviroments which has become at the forefront of his creativity as well as his collaboration skills, as he can quickly recognize the unique talents and personalities of his colleagues and understand how his own strengths can fit into the groups in order to propel them further. His interest in people and their stories not only informs the way he thinks but also guides his creative projects.
With a background in fiction and nonfiction writing, he has continued studying advertising at the University of Oregon. Mason believes every person has a unique perspective that is waiting to find the right narrative to connect to. You just have to know how to put a story together that can connect even those who feel the most unique. When tackling any assignment, he believes that narrative is what truly compels and persuades people to actually go out and do something.
He takes pride in injecting himself fully in every project he handles while still keeping the objectives he is given the number one priority. He sees one's personal voice as a valuable tool that is often missing in advertisements as he believes people have the strongest connections to media in which they recognize anothers human voice behind it. People are too smart to connect with what you think you want them to hear.